West Alabama Tourism - Spring 2016
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The Landmark Project between the University of Alabama and West Alabama Tourism provided an updated website, with a complementary website user guide, SEO strategy, and video content. To accomplish this, the team began with website bench marking and used various travel websites from which to pull ideas. The team built a new West Alabama Tourism website and traveled to six counties in West Alabama to collect new photographs and video content to showcase each area. These pictures and videos were edited at a quality level to use on websites, social media, or elsewhere for marketing purposes. The Project provided the following final products to:
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The TeamJordan Tucker - Master of Marketing, Project Manager
Katie Bodle - Junior, TCF/Marketing Jared Dandrea - Senior, Marketing Allison Lee - Senior, Marketing Jonathan Norris - Senior, TCF/Marketing Mo Quinn - Senior, Marketing Rodriques Threatt - Senior, Marketing |
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Wilcox County Chamber of Commerce - Spring 2016
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Wilcox County is an area of Alabama that consists of many small businesses while drawing in a large amount of short-term visitors due to their hunting and fishing resources. This project tasked 4 undergraduate students and 1 graduate student to partner with Hunter Hines on strengthening the Chamber of Commerce membership structure, revamping Wilcox County’s Community Guide, and creating materials to engage the County’s short-term visitors. The team began with website research to benchmark Wilcox County’s Chamber of Commerce with others around the state. By doing this, the team was able to identify gaps in the Chamber’s Membership Benefits to recommend an updated structure. The next phase of the Project provided Hunter Hines with a modern, updated Community Guide with capabilities to be distributed via print and digitally online. The final phase of the Project was to provide updated brochures to engage the short-term visitor, as well as an archive of potential event ideas to extend the interaction the County has with its visitors. Ultimately, the final products delivered to Hunter Hines in Wilcox County included:
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The TeamMeredith Brannon, MBA, Project Manager
Xiao Tan - Senior, Marketing Ashley Ray - Senior, Marketing Quintessa Clayton - Senior, Marketing Eric Vaz - Senior, Marketing 
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Website Template - Spring 2016
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The UA Center for Economic Development Landmark Project asked students to create a user-friendly, versatile website structure that could be used by UACED staff on projects throughout the year. UACED staff often sees clients from various counties, that are in need of a website to better develop their marketing efforts. Based on current needs, the team began by researching the website builder that would be as user-friendly as possible while maintaining impressive aesthetics. This ultimately will allow for easy maintenance and complement the busy schedule of the website’s potential user. Once the website builder was identified as Weebly, the team created a website structure on Weebly, along with a User Guide to explain the steps necessary to personalize the website to each County. The following was provided to UACED:
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The TeamMeredith Brannon, MBA, Project Manager
Garrett Beighton - Senior, Marketing Jasmine Steadman - Senior, Marketing Maddie Mills - Senior, Marketing Ashton Slawinski - Senior, Marketing |
