Erin Hackenmueller, Branding & Communications Development Manager
Erin Hackenmueller serves as the senior resource for communications strategy, branding, and content creation for the center and its projects. Her work varies from performing community outreach and facilitating effective conversations with community leaders to developing brand standards or working with media. Erin collaborates with local governments, state and federal agencies, and private partners to promote thinking about branding and communications strategically and to use storytelling to communicate a vision for growth and highlight the vibrant communities of Alabama.
A native of Minnesota, Erin joined the staff in 2018 as the Branding & Communications Student Assistant while studying for her master’s degree. She moved full-time as a Research Associate in July 2020 and was promoted to Branding & Communications Development Manager in May 2022. Hackenmueller holds a B.S. in Public Relations and Sociology from Bradley University in Peoria, IL, and an M.A. in Advertising and Public Relations from The University of Alabama.
Contact Information:
eshackenmueller@ua.edu
205-348-7058
A native of Minnesota, Erin joined the staff in 2018 as the Branding & Communications Student Assistant while studying for her master’s degree. She moved full-time as a Research Associate in July 2020 and was promoted to Branding & Communications Development Manager in May 2022. Hackenmueller holds a B.S. in Public Relations and Sociology from Bradley University in Peoria, IL, and an M.A. in Advertising and Public Relations from The University of Alabama.
Contact Information:
eshackenmueller@ua.edu
205-348-7058
